Jello PR & Marketing
Event management

Event management

Project Details

Client Name

LCL Awards

Project Activity

Organising annual forum for LCL Awards approved centres

Project Results

Successful event year on year

Client Website

https://lclawards.co.uk/centre-zone/national-centre-forum/

Case Study

LCL Awards is one of the UK’s leading Awarding Organisations for Building Services Engineering and related sectors, developing recognised qualifications for HVACR installers. Since 2017, Jello has organised LCL Award’s National Forum, an important annual event where representatives from the company’s nationwide approved training centres come together for a series of industry-based workshops and networking.

The event is two-tiered – a day of informative workshops, which attracts around 100 delegates, followed by an evening of entertainment, food and drinks.

Tasks

  • Sourcing two venues – conference (the NCC in Birmingham) and entertainment/hotel facilities
  • Inviting guests and drumming up interest prior to the event (e-shots, blogs, social media, Eventbrite etc.)
  • Organising the workshops – speakers and running order
  • Organising a hotel, entertainment and food for the evening’s guests
  • Liaising with the venues prior and during the event to ensure smooth running
  • Event attendance and management on the day
  • Post-event communications, including CPD certificates
  • Gathering feedback from delegates to ensure continuous improvement

LCL Awards Forum 2019 – brand re-launch

LCL Awards used their 2019 Forum to launch a re-brand – something Jello helped drive forward in order to better reflect the company’s position and future plans.

Re-brand support:

  • Pitching and planning, drawing up a document that outlined the benefits and potential pitfalls of re-branding as well as a timeline.
  • Introduction of LCL Awards to design agency, Hedges Creative.
  • Working with Hedges Creative to ensure the smooth delivery of the new branding at the Forum, which included a range of printed material, gift items, banners, signage and presentation templates.

Testimonials:

The event and the re-branding was a great success for our LCL Awards and will help us continue to build the company in the future. We had nothing but positive comments and support from all the centres that attended and this a credit to you.” Mark Krull, Director, LCL Awards

“A very well organised, vibrant and positive event”: Heather Venis, Awarding First – a guest speaker.

“I thought the day was fantastic, the new venue was far better than the old one.  Moving the meal to the night of the conference rather than the night before was a very good decision.  It worked very well in that format, and the guest speaker set the evening off really well.  All in all, the day of the week, venue and format were fantastic and is an improvement on last year.  Not that it was bad in any way last year, just that this is better.  Please say a big thank you to all those involved in planning and setting it up, they did a wonderful job.” David Owens of MKC Training Services Ltd and The Royal School of Military Engineering in Kent.