Profile writing for trade magazine

Case Study

HVR, a leading magazine for the building services sector, used Jello’s copywriting expertise to assist in the compilation of its ‘Leaders’ supplement, profiling the top HVCA companies in the UK. The finished document was distributed with the August edition of the magazine, which goes out to over 13,000 industry professionals every month.

Activity included writing succinct profiles for each business included, using information readily available on the Internet, as well as conducting interviews with senior figures at the qualifying companies.

Jello was called upon for this task, taking on the role of journalist, thanks to its excellent reputation for producing print-ready copy and extensive knowledge of the building services trade sector.